Convex Vision Anti-Fog Lens Cleaning Cloth — A Low-Cost, High-Frequency Add-On Sale
Why This Belongs at Every Checkout
This is one of the easiest impulse add-ons in your entire product range — low price point, immediately understandable benefit, and it solves a problem nearly every patient has experienced firsthand: fogged lenses moving from cold to warm environments, or from wearing a mask alongside glasses.
Core product claim: up to 12 hours of anti-fog protection per use, and reusable up to 200 times — a meaningful differentiator versus other anti-fog cloths on the market, which typically offer shorter protection windows and fewer reuse cycles.
Positioning for Your Team
Winter is the natural selling season — but mask-wearing has broadened the relevant use case well beyond seasonal fogging alone
Durability is the differentiator — 200 cleaning cycles means this isn't a one-and-done accessory; frame it as a long-term purchase rather than a disposable item, which helps justify the price point against cheaper alternatives
Comes packaged with instructions and a zip-top storage bag — designed to be carried daily, which is worth mentioning since portability is often the deciding factor for whether a patient actually uses an accessory long-term versus leaving it in a drawer
Practical Details
Available for immediate order through opticians
Suitable as a standalone retail item — not tied to a specific lens purchase, so it can be sold to any patient regardless of what lenses they're wearing