Convex Vision Coatings — The Margin-Building Category
Why Coatings Deserve More Attention Than They Usually Get
Coatings are one of the highest-margin, easiest-to-justify upsells in your practice — they don't change the prescription, but they directly affect durability, comfort, and how satisfied a patient is with their purchase months down the line. Getting the coating recommendation right also reduces returns and complaints tied to scratching, glare, or poor cleaning experience.
Standard offering: all 1.60, 1.67, and 1.74 index lenses ship with superhydrophobic coating included as standard — worth mentioning to opticians comparing supplier value, since it's not always standard elsewhere.
Saphir® X Nuance — The Premium Finish Tier
This is your top-tier coating recommendation for patients with higher aesthetic expectations or complaint-sensitive prescriptions.
Key selling points:
Subtle beige-rose residual reflection (the "make-up effect") — reads as more natural and less noticeable than standard anti-reflective coatings, which typically show a greenish cast
Up to 80% less residual reflection than standard AR coatings
Full coating stack: multi-layer super anti-reflective, extremely resistant superhard coating, plus a newer Top Clean and antistatic layer
This is a strong lead-in for patients who've previously complained about visible reflections in photos or in conversation — a common, underserved complaint that Nuance directly addresses.
The Core Coating Categories — Quick Reference for Recommendations
Important distinction for your team: a blue light filter coating is different from Protect or Protect Eagle Eyes materials, where blue light protection is built into the lens itself rather than applied as a layer. Useful to know when a patient asks why one option costs more than another — they're solving the same problem via different methods, and that's worth explaining rather than treating as interchangeable.